Author, Speaker and Unconsultant Bryce Hoffman

Bryce Hoffman

4x Founder & CEO, Red Team Thinking
Top 100 Leadership Speaker
Bestselling Business Author

Strategic
Reinvention™

The trusted system leaders use to create clarity, align their teams, and build the next success of their organization.

Bryce Hoffman

4x Founder & CEO, Red Team Thinking
Top 100 Leadership Speaker
Bestselling Business Author

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Trusted By

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Bryce Hoffman speaking at an event

Bryce is not only an amazing storyteller, but also a keen student of my “Working Together” system. The lessons he shares from Ford’s turnaround are essential for every leader to learn and master.

Alan Mulally, Former President and CEO of the Ford Motor Company

ALAN MULALLY, Former President and CEO of the Ford Motor Company

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The most successful organizations in the world are never complacent.

They challenge themselves strategically and proactively.

They don’t wait to see how the new game will play out. They write the new rules themselves.

They don’t look to outsiders for answers. They know the solutions they seek reside inside their own teams, and they put the mechanisms in place to surface those solutions.

They take an unflinching look at what’s working, what isn’t, and what’s missing. Then they develop a strategic roadmap with contingencies mapped out, so nothing throws them off track.

While their competitors wait for certainty that never comes, they’re already three moves ahead.

They don’t let change drive them. They drive change, and create the headlines everyone else has to respond to.

This isn’t luck.

It’s Strategic Reinvention™.

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Bryce Hoffman speaking at a conference

Meet
Bryce Hoffman

Bryce Hoffman created Strategic Reinvention after two decades of working with senior leaders in the world’s most successful companies and militaries: a proven system that allows executives and other top leaders to confidently sustain their current success while simultaneously building the next evolution of their organization.

Bryce is the bestselling author of American Icon, which became “a Bible for CEOs who want to change their culture,” and Red Teaming, which Marshall Goldsmith called “a vital way for leaders to get the honest answers and alternative perspectives they need to plan better and make their strategies succeed.”

As the only civilian ever admitted to the U.S. Army’s elite Red Team Leader course at the Command and General Staff College, Bryce gained unprecedented access to the strategic decision-making processes of elite military and intelligence organizations. Over the past 10 years, he has gone on to train thousands of business executives, senior military leaders, and government officials around the world.

Bryce’s unique combination of battle-tested strategic thinking and his two decades of experience as an award-winning business journalist makes him the rare expert who can translate military precision into boardroom success—and boardroom success into military victory. One NATO leader described him as “a cross pollinator between the military and civilian worlds.”

From NATO headquarters to New York boardrooms, from the Pentagon to Whitehall, Bryce teaches leaders how to drive disruption instead of letting disruption drive them.

THE STRATEGIC REINVENTION SYSTEM™

A four-phase process that builds clarity, tests strategy, and drives execution.

Radical Clarity

Before you reinvent anything, you need to know where you stand.

This means surfacing the uncomfortable truths your team hasn’t shared yet—because that’s where your breakthrough opportunities are hiding.

Strategy Surge

Armed with Radical Clarity, you can build what’s next.

Transform your organization’s collective intelligence into a clear, actionable roadmap that ensures buy-in and enthusiastic execution, because your team helped create it.

Resiliency Testing

Even the best plans crumble under unexpected pressure.

When you stress-test your strategy and figure out how it could fail, you can ensure it succeeds.

This enables you to harness disruption so you move forward with confidence.

Unified Execution

Your strategy is only as good as your ability to deliver. This requires a relentless implementation process and clear communication that travels from the boardroom to the front line—because, when everyone can explain the strategy in 30 seconds, you move as one.

Results
That Matter

One of the world’s largest banks used Bryce’s Strategic Reinvention tools to uncover a potentially fatal flaw in a $1 trillion strategy, saving the company an estimated $200 billion.

Bryce Hoffman discussing Strategic Reinvention

One of the world’s largest banks used Bryce’s Strategic Reinvention tools to uncover a potentially fatal flaw in a $1 trillion strategy, saving the company an estimated $200 billion.

When leaders implement Strategic Reinvention, they see:

Clarity Under Pressure

Organizations gain the confidence to move decisively through uncertainty, knowing their strategy can handle whatever comes next.

Strategic Advantage

Teams identify blind spots and breakthrough opportunities that competitors miss, positioning them three moves ahead.

Aligned Leadership

Leaders align their entire organization around a shared vision, eliminating the silos and politics that slow down execution.

Resilient Growth

Companies build strategies with optionality built in, so that when disruption hits, they pivot with purpose rather than panic.

Market Leadership

Organizations don’t just adapt to change—they drive it, forcing their industry to respond to their strategic moves.

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Bryce Hoffman giving a Keynote talk

Keynotes

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Bryce Hoffman, Keynote Speaker

Bryce’s keynotes equip leaders with his Strategic Reinvention™ framework to navigate unprecedented change, surface breakthrough insights from their teams, and build strategies that thrive under pressure.

Bryce Hoffman speaking on stage

Books

Author Bryce Hoffman's book Red Teaming
Author Bryce Hoffman's book Red Teaming
Author Bryce Hoffman's book Red Teaming
Author Bryce Hoffman's book Red Teaming
Author Bryce Hoffman's book American Icon
Author Bryce Hoffman's book American Icon

Columns

Discover how the world’s most successful leaders avoid the cognitive biases and groupthink that destroy good decisions.

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Bryce’s Forbes column reveals the strategic thinking principles that drive breakthrough results.

Read Now
Bryce Hoffman Columns

THE QUESTION ISN’T WHETHER CHANGE IS COMING.

The question is will you be ready for it?

With Strategic Reinvention, you will be.

Check Availability
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Don’t let change drive you.
Drive change.

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